Michael Melfi-Defining Culture,Style and City Living
Michael Melfi knows exactly what he wants and how he wants it. Visionaries are always in first place when creating something completely original and cutting edge. Six Degrees magazine is a pocket-sized 192-page publication dedicated to fashion, entertainment, and the young professional lifestyle. Six Degrees is based around the idea of “six degrees of separation” which is the perfect for a communication forum.
Six Degrees magazine is stylish, sleek and innovative. The marketing is very direct to its target market. Just as many other lifestyle magazines Vogue, GQ, and Vanity Fair, Six Degrees’ know what products are associated with their market’s lifestyle. The most important thing to magazines are advertising which is cleverly focused by Melfi and his team. Connecting products and services like Patron, Sweet Georgia Brown, Skin Deep Cosmetic Surgery, and Mercedes Benz are all products that are associated with the young stylish professional. The unique selling proposition of Six Degrees is that the magazine is on a local level in three markets and is in plans of expansion according to Melfi. This gives every market its own guide to what’s hot in their city.
Michael Melfi is a passionate businessman that holds true to all of the principles of how successful people interact with others. The most important of the things Melfi mentioned was his thought on mentors. “If I don’t know something, I network to gain access to that person and have them become my mentor.” Melfi gave me perspective on how to market Soulstice to my potential customers that will patronize my establishment. Melfi is apart of the new generation of entrepreneurs that we will become apart of that moves the city of Detroit to its future.


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